Here are 11 things home service franchisors can do to build a top 1% brand.
Top 1% Moves
- Keep a HIGH bar for new zees (liquidity, experience, and personality). Great zees attract great zees.
- Offer tiered royalties to keep your most successful zees happy and in the network.
- Clearly communicate the value you offer, then deliver on that value.
- Solicit and incorporate zee feedback in big decision-making.
- Facilitate in-network M&A. Good way to constantly increase the quality of your average zee.
- Allow prospects to speak freely with zees.
- Hire VERY carefully at the zor level. Zees are watching closely.
- Invest in a killer natl acct sales team.
- Give zees room to experiment with growth channels.
- Spend time figuring out what works for your most successful zees. Document it for the whole network to improve.
- Make in-network expansion more affordable than initial entry. Incremental territories should cost less than initial ones.
Conclusion
These 11 moves help you set a high bar, keep top performers, deliver real value, listen to zees, and make growth simple.
Most importantly, your success is your zees’ success. If you want to exit to PE in 5 to 10 years at a 10x+ multiple, make sure your zees’ unit economics are stellar.